Social Media Management Strategies

Friends on Their Phones

Limit yourself to 15-minute increments.

With this strategy, simply set a timer and I only do social media during that time. It’s like watching an Episode of your favorite TV show – you get 15 minutes to entertain yourself and then it’s done. This can really help clarify for your brain that social media is simply a form of entertainment, not part of your everyday life.

Social Media Free Sundays.

Pretty self-explanatory. You cut yourself off from social media for an entire day. It’s like a detox for your soul. I implemented this for a long time and really enjoyed it. It’s crazy how you have to stop yourself from picking up your phone, it’s just become such a habit.

Consciously Aware.

This latest strategy you can use doesn’t require you to track or to analyze you time on social media, but rather “check-in” when you’re using social media or have the urge to check social media. This takes a bit for self-awareness but can be really beneficial in the long-term. Every time you reach for the phone at a stop light or after shooting off an email, think to yourself: What will this bring to me? What will I gain from checking social media? Most of the time, it’s some dumb notification that doesn’t matter and oh, I’ve been sitting at a green light for 10 seconds and the person behind me is honking. (You know we all do this). This is the hardest one to implement but probably the most rewarding.

Use Social Media as a Tool.

I really have been enjoying Cal Newport’s newsletter emails called Study Hacks. Based on his book Deep Work (see below), these emails talk about ways in which we can improve our productivity.

A lot of his research is based on how we manage technology instead of technology managing us. In one of his emails, he talked about the importance of clarifying what we are actually using social media for.

Similar to the first strategy, this strategy stresses the importance of what you use social media for and understanding that. If you use Facebook Live for your business or you run a Facebook page like I do, then it’s seen as a business tool. Or if you use twitter to get your news every morning, it’s a helpful tool. But there are also some times when it’s not a tool and just a distraction. For example, I don’t see any benefit in Snapchat. So, I choose not to use it.

Figure out what you are actually using these tools for and then implement ways to get rid of the distracting, pointless tools that don’t serve your life in some positive way.

Remove Access

I have never used this strategy personally but I hear it can help. This strategy is simply removing the social media apps from your phone. If you can’t access them on the road, then they become a lot less accessible. No longer do you have the option to check your Facebook newsfeed while at the stop light, you can now have that awkward eye contact with the person in the car next to you, yay!

Other Tools and Resources

With all of these different type of strategies, I also want to provide you with tons of tools to help you improve your social media management.

Here are some of the best tools you can use:

  1. Deep Work by Cal Newport – an incredible book about how to improve your productivity by practicing periods of hyper-focused sprints. In fact, I am using this sam technique right now to write this article. Highly recommend this book.
  2. Quit Social Media by Cal Newport – ya I like this guy. This is a highly popular Ted Talk that Cal did on how to quit social media completely.
  3. Freedom App – blocks apps, websites, etc. when you really want to focus. For a one-time price of $30, this is well worth your money for what you get.

If you have any other strategies or tool that you use, comment below and let me know (I’ll include your strategy in the resource center and give you a shout out too).

Please note: I reserve the right to delete comments that are offensive or off-topic.